All Things Red Velvet!

The new Red Velvet site is finally up and ready to wow you! Elsie, Emma, Corey, and a host of others have been working non-stop on this for weeks and I'm so proud of what they've accomplished. The site looks so professional and has some fun new features including a list of each of our favorites from the shop that we'll be able to change through the seasons and a beautiful lookbook! My thought bubble chalkboards are now available while they last!

Saturday night I joined everyone that was producing the video of Elsie's first dress collection to help with general silliness and fun in heels. I borrowed a pretty vintage frock from the shop and sported straight hair for the first time in as long as I can remember. I told the girls I couldn't stop running my fingers through it. It's like nail biting or in certain toddler's cases, picking your nose.

I played iPhone photographer and caught some glimpses into what went into this undertaking with my Hipstamatic app.

The shop is always a fun place to be but especially when there is that kind of magic happening inside! I say it all the time but I'm so proud of my friends and all of the hard work they put into doing what they love. I love hearing about an idea over coffee and then only a few weeks/months later seeing it happening in real life! It's truly incredible.

Go on over and see what they've been up to!

xoxo,
Rachel